Venice is one of the most important tourist destinations in the world for its celebrated art and architecture. The city has an average of 50,000 tourists a day (2007 estimate). In 2006, it was the world's 28th most internationally visited city, with 2.927 million international arrivals that year. It is regarded as one of the world's most beautiful cities.
Today, there are numerous attractions in Venice, such as St Mark's Basilica, the Grand Canal, and the Piazza San Marco. The Lido di Venezia is also a popular international luxury destination, attracting thousands of actors, critics, celebrities, and mainly people in the cinematic industry. The city also relies heavily on the cruise business.